People all around the world have been using mobile applications daily for entertainment, education, shopping, and most importantly for making their lives easier. If you are like us, you probably can’t imagine life without them.
To understand how apps are engineered to be loved, let’s take a closer look at what it is that separates them from ordinary desktop and mobile websites, and why decided to develop one for DIY landlords.
The Best Benefits of Mobile Applications
There are many reasons why it makes sense for businesses to create apps, some of which you are likely familiar with. These include better user engagement, enhanced brand presence, greater conversion, and stronger customer loyalty resulting from a better user experience.
Because we are trying to uncover why consumers love apps, we will focus on the last point, the holy grail of all mobile applications – the user experience.
So how can apps create the perfect user experience? Let’s explore some of the main drivers:
Mobile apps can offer a highly customized experience based on several data points such as your interests, geographical location, general preferences, past behavior, and more.
This allows app developers to serve you with the most relevant content at the right time, providing that splendid experience whereby you feel the brand understands you personally and connects with you.
Most mobile applications continuously learn from your behavior, increasing the chances of offering you exactly what you are looking for, and only when you want it.
As apps become more connected with third-party data sources such as Facebook, personalization can occur with very little effort on the user’s part, getting you up and running in no time.
Superior Design & Functionality
Yes, you can make apps look beautiful with great branding and appeasing color palettes and design them specifically for a targeted user demographic to make them resonate on a deep, primal level. But you can do almost as good a job with the look and feel of a mobile website, so what exactly do we mean by a better design?
The in-app user experience using functions such as tapping, swiping, dragging, pinching, and holding which have become intuitive for most people when interacting with their smartphones, makes mobile applications superior to mobile websites.
Since websites rely on the use of browsers, their functionality is limited to elementary browser features like the back button, refresh button, and address bar, resulting in a poorer user experience.
In App and Push Notifications
Say you order an Uber, and the driver arrives 5 minutes later and is now outside. Wouldn’t it be terrible if Uber relied on you to remember to open your app 5 minutes after you placed the order, or sent you an email letting you know to go outside, or, god forbid, made you talk to the driver on the phone?
Or, for example, if you are a renter, chances are there have been plenty of times when the 1st of the month crept up on you out of nowhere, forcing you to scramble to pay rent before it becomes late.
This is where app notifications come in extremely handy.
App notifications are the perfect solution to providing users with a gentle nudge, reminding them of things they would like to get reminded of, in an instantly accessible format.
Thanks to notifications, you know that the Uber driver is waiting outside without having to unlock your phone, and RentBook reminds you that rent is coming up well in advance so that you can schedule on-time payment for free.
Accessibility and Offline Use
Your apps are always right there on your smartphone’s home screen, and firing one up is as quick as it gets. Unlike mobile websites, you don’t have to open a browser, visit a website, and log in to get to where you want to go in an app.
Even better, mobile applications leverage your phone’s native capabilities such as mobile wallets and Face ID, resulting in a much more secure and seamless experience than any website can provide.
Another benefit of mobile applications over websites is the ability to work offline. While you do need internet connectivity to enjoy the full functionality of most apps, many of them will still allow you the ability to get some stuff done while you are offline.
As we all know, a website without internet connection is no website at all.
Using an App to Pay Rent
So we’ve established the fact that apps are awesome, and that they are instrumental in making our everyday lives easier. If you are a renter and are like most Canadians, chances are you are still paying rent the old fashioned way using cash or having to mail or deposit a paper check in your landlord’s bank account.
RentBook was created by a team of small scale property owners whose mission is to provide a seamless renting experience. As we’ve covered at length, what better way to do so than to create a beautiful, simple to use, mobile app?
Rent Payment Apps Do a Lot More
RentBook is still under development but doesn't only help collect rent. Its also packed with free & premium features to satisfy small scale landlords. These features include:
1. Property Unit & Lease Management
2. Task Management 3. Financials & Reports
4. ACH / EFT Payments
5. Overdraft Protection
6. Tenant Center
Learn more about us here.